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BRIDAL STYLIST SALES TRAINING
COURSE OVERVIEW
Course Roadmap & Tips (3:31)
THE BASICS
Bride Basics (1:54)
Designer Basics (3:42)
Store Basics (1:17)
THE PRODUCT
Product Knowledge 101 (1:27)
Silhouettes, Necklines, & Fabrics (5:09)
Designer Study Guide (2:15)
CHALLENGE: Try It On (1:57)
THE CUSTOMER
Customer Rules to Live By (4:40)
Millennial Bride (1:19)
Gen-Z Bride (2:21)
The Group (1:23)
TOUGH CUSTOMER RESOURCES
Uncontrollable Groups (2:49)
Tight Timelines (2:26)
Playing Around (3:01)
Discount Shopper (1:16)
Not Your Customer (1:55)
CHALLENGE: Pitch Your Dress (1:05)
THE APPOINTMENT
Empowered Selling (1:01)
Pre-Appointment Prep (5:23)
Greeting Your Bride & Crew (3:32)
Starting the Appointment: Bride Consultation (6:59)
Sharing the 3-Step Appointment System (4:11)
The Shopping Trip (3:32)
Having a Gameplan (0:46)
Round 1 Rules (2:17)
Round 1 for Millennials (1:40)
Round 1 for Gen-Z (2:06)
Every Dress Has a Purpose (3:11)
Round 2 (0:53)
THE SALE
Preparing for Round 3 (2:22)
Creating Moments in Round 3 (2:11)
Closing the Sale (2:32)
The Objections Formula (6:31)
THE STYLIST
Framing Your Mindset (6:05)
Q&A
Talking Alterations (1:41)
Selling 2 Dresses (0:49)
Selling Accessories (0:49)
Selling Customs (0:54)
Stuck without Answers (0:32)
Stopping the Super Shopper (0:37)
RESOURCES
Contact Information (0:20)
Handouts
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